{"id":5003362,"date":"2015-12-17T00:06:32","date_gmt":"2015-12-17T08:06:32","guid":{"rendered":"https:\/\/aadev22.local\/?post_type=aa_glossary&#038;p=5003362"},"modified":"2022-08-30T12:06:50","modified_gmt":"2022-08-30T19:06:50","slug":"three-cs","status":"publish","type":"aa_glossary","link":"https:\/\/agilealliance.org\/glossary\/three-cs\/","title":{"rendered":"The Three C&#8217;s"},"content":{"rendered":"<div>\n<div>\n<p>\u201cCard, Conversation, Confirmation\u201d; this formula (from\u00a0<a href=\"http:\/\/xprogramming.com\/articles\/expcardconversationconfirmation\/\">Ron Jeffries<\/a>) captures the components of a User Story:<\/p>\n<ul>\n<li>a \u201cCard\u201d (or often a Post-It note), a physical token giving tangible and durable form to what would otherwise only be an abstraction:<\/li>\n<li>a \u201cconversation\u201d taking place at a different time and places during a project between the various people concerned by a given feature of a software product: customers, users, developers, testers; this conversation is largely verbal but most often supplemented by documentation;<\/li>\n<li>the \u201cconfirmation\u201d, finally, the more formal the better, that the objectives the conversation revolved around have been reached.<\/li>\n<\/ul>\n<h2>Origins<\/h2>\n<ul>\n<li>2001: the Card, Conversation, Confirmation\u00a0model is\u00a0<a href=\"http:\/\/xprogramming.com\/articles\/expcardconversationconfirmation\/\">proposed<\/a>\u00a0by Ron Jeffries to distinguish \u201csocial\u201d user stories from \u201cdocumentary\u201d requirements practices such as use cases<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Card, Conversation, Confirmation&#8221; is a formula that captures the social nature of user stories.<\/p>\n","protected":false},"author":8027401,"featured_media":8067461,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","categories":[908],"tags":[],"class_list":["post-5003362","aa_glossary","type-aa_glossary","status-publish","has-post-thumbnail","hentry","category-process"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"352 Dev Ops\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/agilealliance.org\/glossary\/three-cs\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\n\t\t<!-- Global site tag (gtag.js) - Google Analytics -->\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=UA-17319182-1\"><\/script>\n<script>\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'UA-17319182-1');\n<\/script>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Agile Alliance | Promoting a more effective, humane, and sustainable way of working\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What are the Three C&#039;s\" \/>\n\t\t<meta property=\"og:description\" content=\"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/agilealliance.org\/glossary\/three-cs\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-12-17T08:06:32+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-08-30T19:06:50+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agileallianceofficial\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@AgileAlliance\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What are the Three C&#039;s\" \/>\n\t\t<meta name=\"twitter:description\" content=\"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/agilealliance.org\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/category\\\/process\\\/#listItem\",\"name\":\"Process\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/category\\\/process\\\/#listItem\",\"position\":2,\"name\":\"Process\",\"item\":\"https:\\\/\\\/agilealliance.org\\\/category\\\/process\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#listItem\",\"name\":\"The Three C&#8217;s\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#listItem\",\"position\":3,\"name\":\"The Three C&#8217;s\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/category\\\/process\\\/#listItem\",\"name\":\"Process\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/#organization\",\"name\":\"Agile Alliance\",\"description\":\"Promoting a more effective, humane, and sustainable way of working\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/pmi-aa-logo-temp.png\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#organizationLogo\",\"width\":798,\"height\":252,\"caption\":\"NOT FINAL\"},\"image\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/agileallianceofficial\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/agilealliance\\\/_created\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/4860067\\\/admin\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/author\\\/8027401#author\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/author\\\/8027401\",\"name\":\"352 Dev Ops\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/780d271bd140fb829f7a4f5bf51bb99689cbe8fe8bbe1c60fa103e7b13835a74?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"352 Dev Ops\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#webpage\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/\",\"name\":\"What are the Three C's | Agile Alliance\",\"description\":\"\\\"Card, Conversation, Confirmation\\\" is a formula that captures the components of a User Story.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/author\\\/8027401#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/author\\\/8027401#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/glossary-featured-banner.jpg\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#mainImage\",\"width\":972,\"height\":380,\"caption\":\"Agile Essentials Glossary\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/glossary\\\/three-cs\\\/#mainImage\"},\"datePublished\":\"2015-12-17T00:06:32-08:00\",\"dateModified\":\"2022-08-30T12:06:50-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agilealliance.org\\\/#website\",\"url\":\"https:\\\/\\\/agilealliance.org\\\/\",\"name\":\"Agile Alliance\",\"description\":\"Promoting a more effective, humane, and sustainable way of working\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/agilealliance.org\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"What are the Three C's | Agile Alliance","description":"\"Card, Conversation, Confirmation\" is a formula that captures the components of a User Story.","canonical_url":"https:\/\/agilealliance.org\/glossary\/three-cs\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":"&lt;!-- Global site tag (gtag.js) - Google Analytics --&gt;\n&lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=UA-17319182-1\"&gt;&lt;\/script&gt;\n&lt;script&gt;\n&nbsp;window.dataLayer = window.dataLayer || [];\n&nbsp;function gtag(){dataLayer.push(arguments);}\n&nbsp;gtag('js', new Date());\n\n&nbsp;gtag('config', 'UA-17319182-1');\n&lt;\/script&gt;"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/agilealliance.org#listItem","position":1,"name":"Home","item":"https:\/\/agilealliance.org","nextItem":{"@type":"ListItem","@id":"https:\/\/agilealliance.org\/category\/process\/#listItem","name":"Process"}},{"@type":"ListItem","@id":"https:\/\/agilealliance.org\/category\/process\/#listItem","position":2,"name":"Process","item":"https:\/\/agilealliance.org\/category\/process\/","nextItem":{"@type":"ListItem","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#listItem","name":"The Three C&#8217;s"},"previousItem":{"@type":"ListItem","@id":"https:\/\/agilealliance.org#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#listItem","position":3,"name":"The Three C&#8217;s","previousItem":{"@type":"ListItem","@id":"https:\/\/agilealliance.org\/category\/process\/#listItem","name":"Process"}}]},{"@type":"Organization","@id":"https:\/\/agilealliance.org\/#organization","name":"Agile Alliance","description":"Promoting a more effective, humane, and sustainable way of working","url":"https:\/\/agilealliance.org\/","logo":{"@type":"ImageObject","url":"https:\/\/agilealliance.org\/wp-content\/uploads\/2025\/02\/pmi-aa-logo-temp.png","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#organizationLogo","width":798,"height":252,"caption":"NOT FINAL"},"image":{"@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/agileallianceofficial\/","https:\/\/www.pinterest.com\/agilealliance\/_created\/","https:\/\/www.linkedin.com\/company\/4860067\/admin\/"]},{"@type":"Person","@id":"https:\/\/agilealliance.org\/author\/8027401#author","url":"https:\/\/agilealliance.org\/author\/8027401","name":"352 Dev Ops","image":{"@type":"ImageObject","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/780d271bd140fb829f7a4f5bf51bb99689cbe8fe8bbe1c60fa103e7b13835a74?s=96&d=mm&r=g","width":96,"height":96,"caption":"352 Dev Ops"}},{"@type":"WebPage","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#webpage","url":"https:\/\/agilealliance.org\/glossary\/three-cs\/","name":"What are the Three C's | Agile Alliance","description":"\"Card, Conversation, Confirmation\" is a formula that captures the components of a User Story.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/agilealliance.org\/#website"},"breadcrumb":{"@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#breadcrumblist"},"author":{"@id":"https:\/\/agilealliance.org\/author\/8027401#author"},"creator":{"@id":"https:\/\/agilealliance.org\/author\/8027401#author"},"image":{"@type":"ImageObject","url":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner.jpg","@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#mainImage","width":972,"height":380,"caption":"Agile Essentials Glossary"},"primaryImageOfPage":{"@id":"https:\/\/agilealliance.org\/glossary\/three-cs\/#mainImage"},"datePublished":"2015-12-17T00:06:32-08:00","dateModified":"2022-08-30T12:06:50-07:00"},{"@type":"WebSite","@id":"https:\/\/agilealliance.org\/#website","url":"https:\/\/agilealliance.org\/","name":"Agile Alliance","description":"Promoting a more effective, humane, and sustainable way of working","inLanguage":"en-US","publisher":{"@id":"https:\/\/agilealliance.org\/#organization"}}]},"og:locale":"en_US","og:site_name":"Agile Alliance | Promoting a more effective, humane, and sustainable way of working","og:type":"article","og:title":"What are the Three C's","og:description":"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.","og:url":"https:\/\/agilealliance.org\/glossary\/three-cs\/","og:image":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg","og:image:secure_url":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg","og:image:width":726,"og:image:height":380,"article:published_time":"2015-12-17T08:06:32+00:00","article:modified_time":"2022-08-30T19:06:50+00:00","article:publisher":"https:\/\/www.facebook.com\/agileallianceofficial\/","twitter:card":"summary_large_image","twitter:site":"@AgileAlliance","twitter:title":"What are the Three C's","twitter:description":"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.","twitter:image":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner.jpg"},"aioseo_meta_data":{"post_id":"5003362","title":"What are the Three C's #separator_sa #site_title","description":"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"What are the Three C's","og_description":"&quot;Card, Conversation, Confirmation&quot; is a formula that captures the components of a User Story.","og_object_type":"article","og_image_type":"custom_image","og_image_url":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg","og_image_width":"726","og_image_height":"380","og_image_custom_url":"https:\/\/agilealliance.org\/wp-content\/uploads\/2017\/06\/glossary-featured-banner-social.jpg","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":"What are the Three C's","twitter_description":"\"Card, Conversation, Confirmation\" is a formula that captures the components of a User Story.","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":null,"defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2021-02-02 20:09:43","updated":"2025-06-23 09:25:25","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/agilealliance.org\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/agilealliance.org\/category\/process\/\" title=\"Process\">Process<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tThe Three C\u2019s\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/agilealliance.org"},{"label":"Process","link":"https:\/\/agilealliance.org\/category\/process\/"},{"label":"The Three C&#8217;s","link":"https:\/\/agilealliance.org\/glossary\/three-cs\/"}],"_links":{"self":[{"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/aa_glossary\/5003362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/aa_glossary"}],"about":[{"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/types\/aa_glossary"}],"author":[{"embeddable":true,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/users\/8027401"}],"replies":[{"embeddable":true,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/comments?post=5003362"}],"version-history":[{"count":0,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/aa_glossary\/5003362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/media\/8067461"}],"wp:attachment":[{"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/media?parent=5003362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/categories?post=5003362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agilealliance.org\/wp-json\/wp\/v2\/tags?post=5003362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}