{"id":8029655,"date":"2017-05-09T08:02:25","date_gmt":"2017-05-09T15:02:25","guid":{"rendered":"https:\/\/test-agilealliance.pantheonsite.io\/?post_type=aa_book&#038;p=8029655"},"modified":"2022-09-06T12:27:16","modified_gmt":"2022-09-06T19:27:16","slug":"essential-scrum","status":"publish","type":"aa_book","link":"https:\/\/agilealliance.org\/resources\/books\/essential-scrum\/","title":{"rendered":"Essential Scrum"},"content":{"rendered":"<h2>A Practical Guide to the Most Popular Agile Process<\/h2>\n<p>If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you\u2019ve been searching for. Leading Scrum coach and trainer Ken Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.<\/p>\n<p>Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin\u2019s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language (the Visual AGILExicon\u00a9) for describing Scrum\u2019s roles, artifacts, and activities.<\/p>\n<p>Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Practical Guide to the Most Popular Agile Process If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8029484,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","categories":[918],"tags":[211],"class_list":["post-8029655","aa_book","type-aa_book","status-publish","has-post-thumbnail","hentry","category-framework","tag-scrum"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the reference you\u2019ve been searching for.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Kent McDonald\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/agilealliance.org\/resources\/books\/essential-scrum\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\n\t\t<!-- Global site tag (gtag.js) - Google Analytics -->\n<script 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