{"id":8051064,"date":"2019-04-03T20:03:45","date_gmt":"2019-04-04T03:03:45","guid":{"rendered":"https:\/\/test-agilealliance.pantheonsite.io\/?page_id=8051064"},"modified":"2025-11-03T10:39:47","modified_gmt":"2025-11-03T18:39:47","slug":"product-ownership","status":"publish","type":"page","link":"https:\/\/agilealliance.org\/agile101\/agile-basics\/product-ownership\/","title":{"rendered":"Product Ownership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8051064\" class=\"elementor elementor-8051064\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#371075\" data-dce-background-overlay-image-url=\"https:\/\/agilealliance.org\/wp-content\/uploads\/2019\/04\/gears-header2084x450.jpg\" class=\"elementor-element elementor-element-3a1ac5ad e-flex e-con-boxed e-con e-parent\" data-id=\"3a1ac5ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c239eb e-con-full e-flex e-con e-child\" data-id=\"3c239eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-522e0a30 elementor-widget elementor-widget-heading\" data-id=\"522e0a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Agile Basics<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-168975b4 elementor-widget elementor-widget-heading\" data-id=\"168975b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Ownership<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-633aaffe e-flex e-con-boxed e-con e-parent\" data-id=\"633aaffe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-165e7b3 e-con-full e-flex e-con e-child\" data-id=\"165e7b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div data-dce-title-color=\"#200F3B\" class=\"elementor-element elementor-element-db15916 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"db15916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agile Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#090909\" class=\"elementor-element elementor-element-61b9ad5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"61b9ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Agile Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d6c8d elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"d5d6c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-d5d6c8d\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8050977\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/\" class=\"elementor-item\">Agile Basics Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051009\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/introduction-to-agile\/\" class=\"elementor-item\">Introduction to Agile<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051032\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-development-practices\/\" class=\"elementor-item\">Agile Development Practices<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051055\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-teams\/\" class=\"elementor-item\">Agile Teams<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051075\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/continuous-delivery\/\" class=\"elementor-item\">Continuous Delivery<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051066\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/product-ownership\/\" class=\"elementor-item\">Product Ownership<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051084\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-planning-project-management\/\" class=\"elementor-item\">Agile Planning &#038; Project Management<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051273\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-basics-email-signup\/\" class=\"elementor-item\">Email Reminders<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-d5d6c8d\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8050977\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/\" class=\"elementor-item\" tabindex=\"-1\">Agile Basics Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051009\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/introduction-to-agile\/\" class=\"elementor-item\" tabindex=\"-1\">Introduction to Agile<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051032\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-development-practices\/\" class=\"elementor-item\" tabindex=\"-1\">Agile Development Practices<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051055\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-teams\/\" class=\"elementor-item\" tabindex=\"-1\">Agile Teams<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051075\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/continuous-delivery\/\" class=\"elementor-item\" tabindex=\"-1\">Continuous Delivery<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051066\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/product-ownership\/\" class=\"elementor-item\" tabindex=\"-1\">Product Ownership<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051084\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-planning-project-management\/\" class=\"elementor-item\" tabindex=\"-1\">Agile Planning &#038; Project Management<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8051273\"><a href=\"https:\/\/agilealliance.org\/agile101\/agile-basics\/agile-basics-email-signup\/\" class=\"elementor-item\" tabindex=\"-1\">Email Reminders<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ba839bb e-con-full e-flex e-con e-child\" data-id=\"4ba839bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f7f0b6 elementor-widget elementor-widget-video\" data-id=\"70f7f0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/285380671?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#200F3B\" class=\"elementor-element elementor-element-49535409 elementor-widget elementor-widget-heading\" data-id=\"49535409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Ownership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34472ebe elementor-widget elementor-widget-text-editor\" data-id=\"34472ebe\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"aa-post-col\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is\u00a0product owner\u00a0just a role at software companies, or does every enterprise need them?<\/p><p>What does this person actually \u201cown\u201d?<\/p><p>How can you completely mess up the role and what does success look like?<\/p><p>Product ownership is one of the most important pieces of a software team. This talk takes a deep look at what product ownership entails including the job description, what makes a successful product owner, how to fail miserably (from personal experience!), and tips for creating the maximum impact in the role.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#090909\" class=\"elementor-element elementor-element-a5d2020 elementor-widget elementor-widget-heading\" data-id=\"a5d2020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Additional Resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35ed28 elementor-widget elementor-widget-text-editor\" data-id=\"c35ed28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.agilealliance.org\/wp-content\/uploads\/2019\/04\/product-ownership-explained.pdf\" target=\"_blank\" rel=\"noopener\">Slides for Product Ownership Explained<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#200F3B\" class=\"elementor-element elementor-element-274e5082 elementor-widget elementor-widget-heading\" data-id=\"274e5082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Richard Seroter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1907c50e elementor-widget elementor-widget-text-editor\" data-id=\"1907c50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Richard Seroter is a Senior Director of Product at Pivotal, with a master\u2019s degree in Engineering from the University of Colorado. He\u2019s also a 10-time Microsoft MVP for cloud, an instructor for developer-centric training company Pluralsight, the lead InfoQ.com editor for cloud computing, and author of multiple books on application integration strategies. Richard maintains a regularly updated blog on topics of architecture and solution design and can be found on Twitter as @rseroter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed08eb7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5ed08eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/author\/richardseroter-com\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">View Profile<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2639bc3a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2639bc3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50cebd88\" data-id=\"50cebd88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f909ab elementor-widget elementor-widget-shortcode\" data-id=\"45f909ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8084726\" class=\"elementor elementor-8084726\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div data-dce-background-color=\"#371075\" class=\"elementor-element elementor-element-54c228d e-flex e-con-boxed e-con e-parent\" data-id=\"54c228d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-a158832 grader elementor-widget elementor-widget-heading\" data-id=\"a158832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to join Agile Alliance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-text-color=\"#FFFFFF\" class=\"elementor-element elementor-element-67db074 elementor-widget elementor-widget-text-editor\" data-id=\"67db074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlock members-only access to online learning sessions, Agile resources, annual conference discounts, and more! And when you join, you&#8217;ll be supporting our member initiatives, regional events, and global community groups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1566ae0 e-flex e-con-boxed e-con e-child\" data-id=\"1566ae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF00\" class=\"dce-visibility-event elementor-element elementor-element-5f391d3 elementor-align-center elementor-widget__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"5f391d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjgwOTQwMTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Log in now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c660c0 elementor-align-center elementor-widget__width-auto elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"3c660c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/membership\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 123.05 101.26\"><defs><style>      .cls-1 {        fill: currentColor;      }    <\/style><\/defs><polygon class=\"cls-1\" points=\"123.05 50.63 76.39 0 66.19 10.2 95.56 43.47 0 43.47 0 57.79 95.56 57.79 66.19 91.06 76.39 101.26 123.05 50.63 123.05 50.63 123.05 50.63\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<!-- dce invisible element b394887 -->\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agile Basics Product Ownership Agile Basics More Agile Basics Product Ownership Is\u00a0product owner\u00a0just a role at software companies, or does every enterprise need them? What does this person actually \u201cown\u201d? 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