{"id":8059546,"date":"2020-02-11T18:25:14","date_gmt":"2020-02-12T02:25:14","guid":{"rendered":"https:\/\/test-agilealliance.pantheonsite.io\/?post_type=aa_book&#038;p=8059546"},"modified":"2022-09-01T14:46:20","modified_gmt":"2022-09-01T21:46:20","slug":"innovation-games-creating-breakthrough-products-through-collaborative-play","status":"publish","type":"aa_book","link":"https:\/\/agilealliance.org\/resources\/books\/innovation-games-creating-breakthrough-products-through-collaborative-play\/","title":{"rendered":"Innovation Games: Creating Breakthrough Products Through Collaborative Play"},"content":{"rendered":"<div>\n<div>\n<p>The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can\u2019t explain what they want. Now, there\u2019s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers\u2019 true, hidden needs and desires.<\/p>\n<p>You\u2019ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.<\/p>\n<ul>\n<li>Learn how your customers define success<\/li>\n<li>Discover what customers don\u2019t like about your offerings<\/li>\n<li>Uncover unspoken needs and breakthrough opportunities<\/li>\n<li>Understand where your offerings fit into your customers\u2019 operations<\/li>\n<li>Clarify exactly how and when customers will use your product or service<\/li>\n<li>Deliver the right new features, and make better strategic decisions<\/li>\n<li>Increase empathy for the customers\u2019 experience within your organization<\/li>\n<li>Improve the effectiveness of the sales and service organizations<\/li>\n<li>Identify your most effective marketing messages and sellable features<\/li>\n<\/ul>\n<p>Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&amp;D managers, CTOs and development leaders, marketers, and senior business executives alike.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&amp;D managers, CTOs and development leaders, marketers, and senior business executives alike.<\/p>\n","protected":false},"author":8033092,"featured_media":8059547,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","categories":[],"tags":[],"class_list":["post-8059546","aa_book","type-aa_book","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product 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