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Why You Suck at Scrum

The world does not need another “How-to-Scrum” manual. The market is already saturated with guides on mechanics and ceremonies, yet organizations continue to fail miserably. Why? Because they are busy performing “Scrum Theater”—reciting rituals while maintaining a rigid, command-and-control mindset. In Why You Suck at Scrum, veteran coach Duane Kenney pulls back the curtain on the subtle, often unintentional behaviors sabotaging your success.

Drawing from two decades of experience, Kenney provides a brutal diagnosis to help you identify the nine most common anti-patterns that create “Scrum-in-name-only” environments. This isn’t a book about writing better user stories; it’s about diagnosing where the “rot” has set in.

You’ll discover why:

  • Your Daily Stand-Ups have mutated into status reports
  • Your Product Owner is likely a powerless “Messenger” in an “Order-Taker” trap
  • Your digital tools have become micromanagement engines rather than facilitators of value
  • And much more!

Stop checking boxes and start delivering real product value.

About the Author(s)
Duane Kenney

Duane Kenney is a certified Scrum Professional with over 20 years of experience at the intersection of practical Product Management and Agile coaching. He has served as a consultant and trainer for more than 40 companies across many industries, spanning the US, Canada, the UK, and Europe.

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